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Practical Shopify guides.

Tactical writing for NZ ecommerce owners. What actually works, what doesn't, what to do this week.

Basic Guide to Setting up a Shopify Store
Three iPhone 15 smartphones floating over a bright lime green background, showing realistic ecommerce website screenshots with product pages and checkout views.
Drop Shipping

Why Control Over Delivery Matters More Than Drop Shipping Hype

Thinking of trying drop shipping on Shopify? Before you commit, it's essential to understand the pitfalls: lack of control, delivery risks, and the impact on customer trust. Here’s what every aspiring Shopify seller

~ 2 min read

klaviyo
Email Marketing

Klaviyo: Why Getting E-commerce Marketing Right Matters.

Learn why getting Shopify e-commerce marketing right matters, how Klaviyo can support better customer journeys, and which email flows and segments to prioritise first.

~ 9 min read

Common Ecommerce Mistakes to Avoid
Ecommerce

Common Ecommerce Mistakes to Avoid

Ecommerce has revolutionised the way we shop, offering unparalleled convenience and endless choices. However, with great opportunity comes great responsibility. For online retailers, it's crucial to avoid common mistakes that can hurt sales and customer loyalty. In this article, we'll explore the top 10 ecommerce mistakes and how to avoid them. By addressing these issues, you'll set your online store up for success.

~ 3 min read

7 Essential Pages Every Ecommerce Website Should Have
Ecommerce

7 Essential Pages Every Ecommerce Website Should Have

A successful ecommerce website requires more than just an attractive design and an extensive product catalogue. To provide a seamless shopping experience, it's crucial to include essential pages that cater to the needs of your customers and help them navigate your site with ease. In this article, we'll explore the seven key pages that every ecommerce website should have.

~ 2 min read

How to Choose the Right Theme for Your Shopify Store
Design

How to Choose the Right Theme for Your Shopify Store

Selecting the perfect theme for your Shopify store is a critical decision that can significantly impact your ecommerce success. The right theme sets the tone for your brand, creates a seamless user experience, and ultimately, drives conversions. With countless themes available, it can be overwhelming to find the one that best suits your needs. In this article, we'll guide you through the process of choosing the right

~ 3 min read

Best strategies to create a highly converting ecommerce home page
Best Practice

Best strategies to create a highly converting ecommerce home page

The homepage is the virtual storefront of your ecommerce website, serving as a pivotal touchpoint in the customer journey. It plays a crucial role in creating a positive first impression, enticing visitors to explore your offerings, and ultimately driving conversions. A highly converting homepage acts as a powerful tool for engaging potential customers and setting the stage for a seamless shopping experience, which i

~ 3 min read

Creating a Website to Sell Products: A Comprehensive Guide
Best Practice

Creating a Website to Sell Products: A Comprehensive Guide

Are you looking to create a website to sell your products but don't know where to start? Look no further! In this comprehensive guide, we will take you through everything you need to know to create a website that will attract customers and generate sales. From choosing the right platform to optimising your website for search engines, we've got you covered.

~ 7 min read

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