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Shopify Site Audit NZ | Ecommerce Store Review

Get a practical Shopify site audit covering customer experience, technical issues, SEO, conversion opportunities, and store management improvements.

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Shopify Site Audit

Unlock Your E-commerce Potential with Our Shopify Consultancy Services

Setting up a site audit service for Shopify eCommerce stores is a great idea. It's essential to offer your clients a detailed and systematic evaluation of their online store to identify any potential issues or areas for improvement. Here’s a comprehensive best practice outline for conducting a Shopify site audit:

1. Initial Client Consultation

  • Understand the Client’s Goals: Determine what the client is aiming to achieve with their Shopify store (e.g., increase sales, improve customer engagement, enhance user experience).
  • Identify Key Performance Indicators (KPIs): Establish what metrics are important to the client (e.g., conversion rate, average order value, traffic sources).

2. Technical Performance Assessment

  • Site Speed Analysis: Use tools like Google PageSpeed Insights to assess the loading times of the store.
  • Mobile Responsiveness Check: Ensure the site is fully optimized for mobile devices.
  • 404 Errors & Broken Links: Identify and fix any broken links within the site.
  • SSL Certificate Check: Ensure that the site has a valid SSL certificate for security.

3. SEO Audit

  • On-page SEO: Review and optimize title tags, meta descriptions, headings (H1, H2, etc.), and images (alt tags, file names).
  • Technical SEO: Check for proper use of canonical tags, site structure, and URL optimization.
  • Content Analysis: Evaluate the quality and relevancy of the content on the site.
  • Backlink Profile Analysis: Assess the quality and quantity of backlinks.

4. User Experience (UX) and User Interface (UI) Review

  • Navigation and Layout: Ensure the site is easy to navigate and the layout is intuitive.
  • Visual Appeal: Assess the overall aesthetic of the site (color scheme, font choices, imagery).
  • Call-to-Action (CTA) Placement: Review the placement and effectiveness of CTAs.
  • Checkout Process: Ensure the checkout process is straightforward and not cumbersome.

5. Conversion Rate Optimization (CRO)

  • Analyze Conversion Funnels: Identify any drop-off points or areas where users are not converting.
  • Product Pages Review: Ensure product descriptions are clear, and images are high-quality.
  • A/B Testing: Recommend A/B tests for different elements (e.g., CTAs, product descriptions, images).

6. Compliance and Security Check

  • Privacy Policy and Terms of Service: Ensure these documents are present, up-to-date, and compliant with laws like GDPR or CCPA.
  • Payment Gateway Security: Verify that payment gateways are secure and PCI DSS compliant.

7. Competitive Analysis

  • Market Positioning: Understand where the client stands in comparison to their competitors.
  • SWOT Analysis: Conduct a Strengths, Weaknesses, Opportunities, and Threats analysis.

8. Performance Metrics and Analytics Review

  • Traffic Analysis: Understand the sources of traffic (organic, paid, social, direct).
  • Behavioral Analysis: Use tools like Google Analytics to understand user behavior on the site.
  • Conversion Tracking: Ensure that conversion tracking is set up correctly and tracking the right metrics.

9. Reporting and Recommendations

  • Prepare a Comprehensive Report: Summarize findings, highlighting major issues and areas for improvement.
  • Actionable Recommendations: Provide clear, actionable recommendations for each area of the audit.
  • Prioritize Actions: Help the client understand which actions should be taken first based on impact and effort.

10. Follow-Up and Continuous Improvement

  • Offer Ongoing Support: Propose regular check-ins or audits to ensure continuous improvement.
  • Feedback Loop: Create a system for feedback on the implemented changes and their impact on the store's performance.

Remember, each business is unique, so while this outline serves as a comprehensive starting point, it's crucial to tailor your audit to fit the specific needs and goals of each client. Also, staying up-to-date with the latest eCommerce trends and technologies will enhance the quality of your consultancy services.

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// in_good_company — recent clients

Bald Hills
The Toy Box
Tower Farms
Irrigation Online
Xcell Medical Skincare
Minerals Direct
Golf 360

// ready_to_start

Three reasons to get started today.

Are you ready to unlock the full potential of your online store? Get in touch with our team at Sell on Shopify to start your journey towards ecommerce success. Let us put our passion, expertise, and real-world experience to work for you.

Expert guidance

By choosing to work with us, you're tapping into a wealth of knowledge accumulated through years of real-world ecommerce success. Our experienced team will guide you through the entire process, providing expert advice and tailored solutions that truly make a difference to your online store.

Time-saving solutions

We understand that time is of the essence for any business owner. That's why we're committed to providing you with efficient and effective solutions that maximise your return on investment. By trusting our expertise, you'll be able to focus on other aspects of your business while we handle the nitty-gritty of your Shopify store.

Future-proof strategies

The ecommerce landscape is constantly evolving, and we pride ourselves on staying up-to-date with the latest trends and technologies. Our forward-thinking approach ensures that your online store is always ahead of the competition, ready to adapt to new opportunities and grow with the ever-changing market.

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