Andrew Nalder
Founder · Shopify Design & Setup
Andrew brings more than two decades of hands-on experience in sales, marketing and entrepreneurship to Sell on Shopify. Over his career he's worked across a wide range of industries — clothing, cars, software, business equipment and character merchandise — and built up a real knack for helping retailers find what makes them unique.
In the late 1990s, Andrew acquired a small digital print business called Dpod, growing it from a $350k operation into an $11 million marketing communications company. After 14 years at the helm he sold Dpod to the Image Centre Group, having transformed it into a full-service creative hub.
Andrew launched Sell on Shopify after a decade of running his own Shopify stores — peddling everything from nappies to kids' fashion to toys. He spent those years learning, in painful real time, what actually works on Shopify and what doesn't, and he now uses that experience to help other NZ retailers skip the mistakes he had to make first.
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8 articles and counting.
Why Control Over Delivery Matters More Than Drop Shipping Hype
Thinking of trying drop shipping on Shopify? Before you commit, it's essential to understand the pitfalls: lack of control, delivery risks, and the impact on customer trust. Here’s what every aspiring Shopify seller
Klaviyo: Why Getting E-commerce Marketing Right Matters.
Learn why getting Shopify e-commerce marketing right matters, how Klaviyo can support better customer journeys, and which email flows and segments to prioritise first.
Basic Guide to Setting up a Shopify Store
Sell on Shopify has years of experience selling online, yes that's right we have run and are currently running multiple online stores for ourselves. We understand how to grow a store from nothing to something. We're not an consultancy that just uses theory, we use techniques and methodologies the have been tested over 12 years of being a online retailer. We have made the mistake along the way so you don't have to. Th
Common Ecommerce Mistakes to Avoid
Ecommerce has revolutionised the way we shop, offering unparalleled convenience and endless choices. However, with great opportunity comes great responsibility. For online retailers, it's crucial to avoid common mistakes that can hurt sales and customer loyalty. In this article, we'll explore the top 10 ecommerce mistakes and how to avoid them. By addressing these issues, you'll set your online store up for success.
7 Essential Pages Every Ecommerce Website Should Have
A successful ecommerce website requires more than just an attractive design and an extensive product catalogue. To provide a seamless shopping experience, it's crucial to include essential pages that cater to the needs of your customers and help them navigate your site with ease. In this article, we'll explore the seven key pages that every ecommerce website should have.
How to Choose the Right Theme for Your Shopify Store
Selecting the perfect theme for your Shopify store is a critical decision that can significantly impact your ecommerce success. The right theme sets the tone for your brand, creates a seamless user experience, and ultimately, drives conversions. With countless themes available, it can be overwhelming to find the one that best suits your needs. In this article, we'll guide you through the process of choosing the right
Best strategies to create a highly converting ecommerce home page
The homepage is the virtual storefront of your ecommerce website, serving as a pivotal touchpoint in the customer journey. It plays a crucial role in creating a positive first impression, enticing visitors to explore your offerings, and ultimately driving conversions. A highly converting homepage acts as a powerful tool for engaging potential customers and setting the stage for a seamless shopping experience, which i
Creating a Website to Sell Products: A Comprehensive Guide
Are you looking to create a website to sell your products but don't know where to start? Look no further! In this comprehensive guide, we will take you through everything you need to know to create a website that will attract customers and generate sales. From choosing the right platform to optimising your website for search engines, we've got you covered.